Data & Events Tracking

Preparing your product data

In order to use Retry-iQ, data and events tracking must be implemented.

Prepare the following product array:

// prepare the products array and issue the API call
  var products = [{
      id: "<id>", //required
      categoryId: <category id>,
      transactionId: <transaction id>,
      price: "<unit price with currency>", //required
      priceNumber: <price number in number format>, //required
      priceCurrency: "<price currency in three letter ISO format>", //required
      quantity: <quantity>, //required
      name: "<name>", //required
      brandName: "<brandname>", //required
      desc: "<description>",
      imageUrl: "<image url>", //required
      link: "<web link>" //required
  },
  ...
  {
      id: "<id>", //required
      categoryId: <category id>,
      transactionId: <transaction id>,
      price: "<unit price with currency>", //required
      priceNumber: <price number in number format>, //required
      priceCurrency: "<price currency in three letter ISO format>", //required
      quantity: <quantity>, //required
      name: "<name>", //required
      brandName: "<brandname>", //required
      desc: "<description>",
      imageUrl: "<image url>", //required
      link: "<web link>" //required
  }];

The products array is a snapshot of all the items in the cart, all the items to be checked-out or all items that are being converted.

Ematic Events Tracking

There are 4 events (browse, cart, checkout, conversion) that need to be implemented on your website. Please note that all these methods need to come after the Ematic tracker object is created.

Browse

Include the following code to track items that are being browsed. Keep in mind that “products” is an array, even if you are logging a single product browse.

//track items browsed
ematics("log", "product", "browse", products);

Cart

Include the following code to track items that are being added, updated and removed from the cart (which will also enable pre-abandonded cart overlays on appropriate triggers).

//track items in cart to enable pre-abandonded cart overlays
ematics("log", "product", "cart", products);

Checkout

Include the following code to track items that are being checked out.

//track checkout
ematics("log", "product", "checkout", products);

Conversion

Include the following code to track items that are being converted.

//track conversion
ematics("log", "product", "convert", products);

Example Scenarios

Below is an example sequence of cart activities and the logs that resulted from them.

1. Add item A to cart

products = [A];
ematics("log", "product", "cart", products);

2. Add item B to cart

products = [A, B];
ematics("log", "product", "cart", products);

3. Add item C to cart

products = [A, B, C];
ematics("log", "product", "cart", products);

4. Remove item B from cart

products = [A, C];
ematics("log", "product", "cart", products);

5. Add item D to cart

products = [A, C, D];
ematics("log", "product", "cart", products);

6. Begin checkout process

products = [A, C, D];
ematics("log", "product", "checkout", products);

7. Finish payment

products = [A, C, D];
ematics("log", "product", "convert", products);